I’m hooked on this: Actor/rapper Ice Cube steps into the world of industrial design, posing in a series of advertisements highlighting the innovative chair designs of mid-century design luminaries Charles and Ray Eames, for the Collecting Eames Collection. Held at the Pacific Time Standard, this event began this October to celebrate the Los Angeles art and design scene’s groundbreaking years between 1945 and 1990.
Besides the series of colorful ads, check the video of Ice Cube talking about the Eames House. You’ll be surprised to learn that Cube at one point tried his hand at architectural drafting while in trade school back in the 1980s.
In the video below, Cube says: “In a world of McMansions—where structures take up all the land—the Eameses made structure and nature one.” He strolls around the grounds of Eames House, rapping about how they were doing mash-ups before mash-ups even existed. Check out the L.A. Ice Cube knows and Loves!