Archive for the ‘Spain’Category

Masterful Chef Ferran Adriá Flips the Switch and Caters to a Mass Market

Ferran Adriá gastronimic bubbles has burst,  and El Bulli his world class restaurant is turning into a research foundation that will reach out to the masses via daily internet postings. Stay tune for more fab food creations from the world’s number 1 chef.

excerpt from Guaradian

The world’s greatest chef has had enough. “I don’t care now whether I have three stars, or however many. Or whether I am No 1 or No 28,” explains Ferran Adrià, the former plate-washer who has revolutionised high cuisine over the past 20 years.

“You can’t stay at number one forever. Imagine if Barcelona won the Champions League for 15 seasons,” he adds. “The system couldn’t handle it.”

Adrià’s words may sound world-weary, but in fact they are the opposite. Having reached the top, and stayed there for so long, he is closing his world-famous El Bulli restaurant and turning its location, in a charming Mediterranean cove, into a research foundation that will reach out to the masses by publishing daily on the internet. For more read the Guardian




04 2011


FOODAM is a meeting point between the world of Art, Food and Design.
It lives in the whole city who becomes a place of exploration, exposure and debate on the future and innovation of food, its imaginary and its apparatus.

Send us your idea about the future of food. It could be a product or a prototype, a book or a infographic, a website or a process, a taste or a scenario, a restaurant or a recipie. Food talks about our life. Its future will change our world.

DESIGN EDUCATION: Fostering Cross-Cultural Design with my Students

Danae Colomer, Gazpacho video portion of Food as Opera project.

Taste of New York/Food as Opera

Last summer I restructured my Exhibition Design class to function as a team-based creative lab. Eager to explore a different research methodology, I met with another faculty member, Robin Drake and we developed a theoretical design research process we labelled, “Billboarding.”
What exactly is Billboarding?
Our method helped the students to document free-flowing ideas. We decided that our students would work using huge sheets of paper, (basically we replaced the small sketchbook). Each student either taped their sheets on the outer classroom walls, or spread out over a few desks.

I looked at a few successful case studies, that might help us understand how to tackle design ideas. Most importantly, I posed a few questions. How does one develop an idea to pinpoint a user experience? What makes an idea successful? I wanted my students to conduct primary research and not rely solely on google or wiki.
The students used a method I use for developing ideas, mind-mapping or concept mapping, to think through their ideation processes. Design Educator, Andrea Marks book Writing for Visual Thinkers: A Guide for Artist and Designers, was reviewed on the AIGA design education site and offers an excellent example of this mapping process.
Here’s an excerpt of AIGA_WFVT_Excerpt.

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03 2010