Archive for the ‘signage’Category

Transforming Our Public and Privately Owned Public Spaces


Jane.Choi_poster Jung_Juyeon_Public Space Poster Assignment_Zuccotti Park Lewis_Tessa_PublicSpacePosterAssignment

The students in my visual and information design 3 class were assigned a Poster Design project each charged with the task of reimaging seating in a public space (park), this also included Privately Owned Public Spaces (POPS). They then visited their selected sites, observed visitors experiencing the space; came up with a theme to recreate seating that would be interpreted as a poster. All wrote an essay defining the visitors experience and the space redesign. Some themes from assigned readings, online resources, website links plus a short film featuring Chris Holmes, user-experience researcher discussing his teams work with the Municipal Arts Society new POPS website. Such resources will enable them to further hash out themes for their design of the poster and seating, and essay, along with photos documenting site visits. From this a series of poster and seating sketches were developed, along with  examples of material. The final designs reflect a broad a mix of diverse themes and critical thinking. For example, students like Kelly McCrossin and Russell Howe chose the David Rubenstein Atrium at Lincoln Center; (formerly Reebok Climbing Wall), which is a POPS site.

Bourlon_Kytzia_Project03_Poster Abesamis_Nicole_Public_Poster_AssignmentThese two students chose reclaimed wood for seating which perfectly compliments the swath of greenery that covers living plant wall designed by the award-winning firm Todd Williams Billie Tsien Architects. In contrast Daniella Shin’s waterfront environment the Chelsea Cove of Hudson River Park she created, “My Adobe,” a multifunctional bike stand with a table crafted from bamboo. Riders can easily access Wi-Fi to check email, or relax to drink water and eat or read while taking in the scenic views of the Hudson River. Jennifer Coppola selected the Highline; one block away from the waterfront in trendy Chelsea neighborhood this elevated pedestrian concrete style boardwalk stretches from 14th Street to 23rd street offers visitor’s majestic views of Jersey City and NYC landscape. Concerned by the lack of adequate sitting inspired Jennifer to consider adding more seating to make for a better visitor experience.

A few other students, Katia Bourbon and Nicole Abesamis worked on Paley Park a respite from the city. This small three-sided privately owned-public space located at 3 West 53rd Street. Upcycling seating made from automobile tires inspired Kytzia; the chairs cushions are bright green grass, retrofitted with legs made from reclaimed wood. Nicole crafts anthropomorphic shaped rock seating meant to invigorate Paley Park with organic spatial design, as if designed by nature. Both students disliked the Bertoia wire mesh side chairs which reminded them too much of lunch hour scene from Mad Men television show. Yet, they kept the theme of the streaming waterfall muffling the hustle and bustle of midtown traffic. 
Socrates Sculpture Park, is located in Long Island City in Queens, two students Jane Choi and Kelsey Bryden introduced seating resembling iconic symbols of the parks existing sculpture—transforming the parks urban decay to a more family friendly place.  
Each student wrote a 500-word essay describing the location, observation of seating, the functionality and social interactivity, and the spaces architectural design team. My goal was to get the student’s to look at the seating as an object; allow the object to define the space with the visitor in mind. There were concerns with concept development and not use history as a way of interpreting the reimaging. The student’s research along with what they wrote was not meant to be part of the poster text; but it did become a part of the process of solving the problem. And the writing helped them to see the larger context of the problem and shaped their design thinking. They framed the writing process in terms of experience (the user and visitor). Some of the essays focused on the outdated mode of furnishings, drab ambience or lack of eco-friendly materials; others on the lack of public art or poorly designed signage. My hope that the students understand the necessity for maintaining public spaces and how this has a profound effect on their daily lives of living and working in an urban environment.

GlIDE10: Justine Hsueh/integration of green design and visual typography

Justine presents signboard communication in Asia. Objective is to improve technology design in the future, through better design and visual typography by integrating green design concepts.

What is phenomenology and phenomenography?

How will Justine apply theories of postmodernism to her research? Last year while visiting Macao, and Hong Kong, Beijing I was able to experience the density of signboards on many streets.

How are signboards in Asian countries different than the busy exterior signage in NYCs Time Square?

Below images from my travels last January to Beijing, Hong Kong and Macao the streets are brilliantly lite-up with signboards. One thing to consider is the amount of energy generated to keep these signs glowing day and night. Brilliant concept Justine’s offers alternative materials such as legos parts, old computer boards, and small car toys to develop more efficient signboards.

She offers interesting keyword: bricolage as main methodology.


Hong Kong


DESIGN EDUCATION: Fostering Cross-Cultural Design with my Students

Danae Colomer, Gazpacho video portion of Food as Opera project.

Taste of New York/Food as Opera

Last summer I restructured my Exhibition Design class to function as a team-based creative lab. Eager to explore a different research methodology, I met with another faculty member, Robin Drake and we developed a theoretical design research process we labelled, “Billboarding.”
What exactly is Billboarding?
Our method helped the students to document free-flowing ideas. We decided that our students would work using huge sheets of paper, (basically we replaced the small sketchbook). Each student either taped their sheets on the outer classroom walls, or spread out over a few desks.

I looked at a few successful case studies, that might help us understand how to tackle design ideas. Most importantly, I posed a few questions. How does one develop an idea to pinpoint a user experience? What makes an idea successful? I wanted my students to conduct primary research and not rely solely on google or wiki.
The students used a method I use for developing ideas, mind-mapping or concept mapping, to think through their ideation processes. Design Educator, Andrea Marks book Writing for Visual Thinkers: A Guide for Artist and Designers, was reviewed on the AIGA design education site and offers an excellent example of this mapping process.
Here’s an excerpt of AIGA_WFVT_Excerpt.

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03 2010